Burke,  John D. <br/><br/>
Advertising in the marketplace / 
John D. Burke 
 - New York :  McGraw-Hill,  c1980 
 - xii, 605 p. :  ill. :  24 cm. 
 - Grolier  business  library .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0717285111 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>R 659  / B855A 1980