TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals  of  marketing
T2  - Grolier  business  library
SN  - 0717285111
U1  - R658.8 
PY  - 1981///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes index
ER  -