TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256188343
U1  - R 658.8005 
PY  - 1995///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
N1  - Editors: 1990-; Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -