McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthy and William  D. Perreault 
 - Homewood, IL :  Irwin,  1995 
 - v. :  ill. :  illus. ;  26 cm. 
<br/><br/> Editors: 1990- 
<br/><br/>Includes bibliographical references. 
<br/><br/> "Clippings from the popular business press." 
<br/><br/><label>ISBN: </label>0256188343 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Periodicals<br/>Marketing--Management--Periodicals
<br/><br/><label>Dewey Class. No.: </label>R 658.8005  / M224A 1995