TY - BOOK AU - Robinette,Scott AU - Brand,Claire AU - Lenz,Vicki TI - Emotion marketing: the Hallmark way of winning customers for life SN - 0071364145 : U1 - 658.8 PY - 2001/// CY - New York PB - McGraw-Hill KW - Marketing KW - Customer relations KW - Consumer satisfaction ER -