TY  - BOOK
AU  - Husted,Stewart W.
AU  - Varble,Dale
AU  - Lowry,James Rolf
TI  - Marketing fundamentals
SN  - 0827348487
U1  - 658.8 
PY  - 1993///
CY  - New York
PB  - Delmar
KW  - Marketing
N1  - Includes bibliography references and index
ER  -