TY  - BOOK
AU  - Hinkle,Charles L.
AU  - Johnston,Wesley J.
AU  - Lanigan,Esther F.
TI  - Cases in marketing management
SN  - 0131163515 :
U1  - 658.8 
PY  - 1992///
CY  - New Jersey
PB  - Prentice
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical and index
ER  -