Jugenheimer, Donald W. <br/><br/>
Basic advertising / 
Donald W. Jugenheimer and Gordon E. White. 
 - Cincinnati :  South-Western,  1991 
 - xv, 460 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0534983243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / J93B  1991