TY  - BOOK
AU  - Engel,James F.
AU  - Warshaw,Martin R.
AU  - Kinnear,Thomas
TI  - Promotional strategy: managing the marketing communication process 
SN  - 0256036438
U1  - 658.82 
PY  - 1989///
CY  - Singapore
PB  - Richard D. Irwin
KW  - Marketing
KW  - Management
ER  -