Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communication process / 
James F. Angel, Martin R. Warshaw and Thomas C. Kinnear. 
 - 6th ed. 
 - Singapore :  Richard D. Irwin,  1989 
 - xvi, 621 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0256036438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.82  / E57P 1989