TY - BOOK AU - Hair,Joseph F. AU - Russ,Frederick A. AU - Notturno,Francis L. TI - Effective selling SN - 0538195703 : U1 - 658.85 PY - 1991/// CY - Cincinnati, Ohio PB - South-Western KW - Selling N1 - Personal selling basics -- Background for selling -- Preselling activities -- The selling process -- Basic selling responsibilities -- Special types of selling -- Sales management ER -