TY  - BOOK
AU  - Mazur,Laura
AU  - Hogg,Annik
TI  - The marketing challenge
SN  - 0201631911 :
U1  - 658.8 
PY  - 1993///
CY  - London
PB  - Economist Intelligence Unit
KW  - Marketing
KW  - Management
KW  - Europe
ER  -