McDonald, Malcolm <br/><br/>
Retail marketing plans :  how to prepare them, how to use  them / 
Malcolm H.B. McDonald and Christopher C.S. Tideman 
 - Oxford :  Boston :  Butterworth Heinemann,  1993 
 - xi, 338 p. :  ill. ;  25 cm. 
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>075060154X  293 baht 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Communication in marketing<br/>Retail trade
<br/><br/><label>Dewey Class. No.: </label>658.8  / M113R 1993