TY  - BOOK
AU  - Mason,Ralph E.
AU  - Rath,Patricia Mink
AU  - Husted,Stewart W.
TI  - Marketing practices and principles
SN  - 0070407053
U1  - 658.8 
PY  - 1986///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Marketing
N1  - Bibliography & index
ER  -