Mason, Ralph E. <br/><br/>
Marketing practices and principles / 
Ralph E. Mason, Patricia Mink Rath, Stewart Husted ;  contributor, Richard Lynch 
 - 4th ed 
 - New York :  Gregg Division, McGraw-Hill,  c1986 
 - viii, 439 p. :  ill. (some col.) ;  25 cm. 
<br/><br/>Bibliography & index. 
<br/><br/><label>ISBN: </label>0070407053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / M411M 1986