TY  - BOOK
AU  - Nelson,Roy Paul
TI  - The design of advertising
SN  - 0697043746
U1  - 658.1 
PY  - 1989///
CY  - Dubuque, IO
PB  - WCB
KW  - Advertising Layout and Typography
N1  - The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments
ER  -