Nelson, Roy Paul. <br/><br/>
The design of advertising / 
Ray Paul Nelson. 
 - 6th ed. 
 - Dubuque, IO :  WCB,  1989 
 - 448 p. :  ill. ;  28 cm. 
<br/><br/>The advertising world -- The creative process -- Applying the principles of design -- Layout tools and techniques -- Layout stages and formats -- What the designer should know about production -- Putting into words -- Working with type -- Working with art -- Working with color -- Newspaper advertising -- Magazine advertising -- Broadcast advertising -- Direct-mail advertising -- Posters and displays -- Permanence in advertising design -- Careers -- Assignments. 
<br/><br/><label>ISBN: </label>0697043746 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Layout and Typography
<br/><br/><label>Dewey Class. No.: </label>658.1  / N424D 1989