Evans, Joel R. <br/><br/>
Marketing / 
Joel  R.   Evans,Barry  Berman. 
 - 1st  ed. 
 - New  York :  Macmillan,  1982 
 - xxvi, 723 p. ;  24 cm. 
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>0023345004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / E92M 1982