Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 
William D. Perreault, E. Jerome McCarthy 
 - 14 th ed. 
 - Boston :  McGraw-Hill,  c2002 
 - xxxii, 815 [28] p. :  col. ill., maps ;  28 cm.  1 CD-ROM 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> A variety of multi-media instructional aids, including a Web site, are available to support the text. 
<br/><br/><label>ISBN: </label>0072409479 :  Free 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / P455B 2002