TY  - BOOK
AU  - Kerin,Roger A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0205121292
U1  - 658.8 
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
KW  - Decision Making
KW  - Case Studies
KW  - Maketing
KW  - Management
KW  - Case studies
N1  - Bibliography
ER  -