Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing / 
John  Wilmshurst. 
 - 2nd ed. 
 - London :  Heinemann,  1978 
 - 239 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0434923311 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / W746F 1978