TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256030197
U1  - 658.8 
PY  - 1984///
CY  - Homewood, Ill. V
PB  - Richard D. Irwin
KW  - Marketing
N1  - Includes index
ER  -