Global  marketing  management :  cases  and  readings / 
edited by  Robert  D.  Buzzell, John  A.  Quelch, Christopger  A.  Bartlett. 
 - 2nd  ed. 
 - Reading, Mass :  Addison-Wesley,  c1988 
 - xi, 751 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0201542803 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.848  / G562 1988