Czinkota, Michael R. <br/><br/>
International  marketing / 
Michael  R.    Czinkota,Ilkka  A.  Ronkainen. 
 - 4th  ed. 
 - Forth  Worth, TX. :  Dryden  Press,  1995 
 - xxix, 815 p. :  tables ;  26 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0030983428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  / C998I 1995