TY  - BOOK
AU  - Imber,Jane
AU  - Toffler,Betsy-Ann
TI  - Dictionary of advertising and direct mail terms
T2  - Barron's business guides
SN  - 0812037650 (pbk.)
U1  - R 659.0321 
PY  - 1987///
CY  - New York
PB  - Barron's
KW  - Advertising
KW  - Dictionaries
KW  - Advertising, Direct-mail
ER  -