Imber, Jane. <br/><br/>
Dictionary of advertising and direct mail terms / 
by JaneImber and Betsy-Ann Toffler. 
 - New York :  Barron's,  c1987 
 - xi, 514 p. :  ill. ;  18 cm. 
 - Barron's business guides .
<br/><br/><label>ISBN: </label>0812037650 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Dictionaries<br/>Advertising, Direct-mail--Dictionaries
<br/><br/><label>Dewey Class. No.: </label>R 659.0321  / I32D 1987