Aaker, David A. Advertising management / David A. Aaker and John G. Myers. - 2nd ed. - New delhi : Prentice - Hall of India, 1983 - [xiii], 560 p. : ill. ; 23 cm. Index. ISBN: 0876922361 : 159 Baht Subjects--Topical Terms: Advertising Dewey Class. No.: 659.1 / A112A 1983