TY  - BOOK
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 0534038794 (pbk.)
U1  - 652.322 
PY  - 1985///
CY  - Belmont, Calif.
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising Layout and Typography
N1  - Includes index; Bibliography
ER  -