Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / 
A. Jerome Jewler. 
 - 2nd ed 
 - Belmont, Calif. :  Wadsworth,  c1985 
 - xvi, 304 p. :  ill. ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Bibliography. 
<br/><br/><label>ISBN: </label>0534038794 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising Layout and Typography
<br/><br/><label>Dewey Class. No.: </label>652.322  / J296C 1985