TY  - BOOK
AU  - Rossiter,John R.
AU  - Percy,Larry
TI  - Advertising and promotion management
SN  - 0071002782
U1  - 659.1 
PY  - 1987///
CY  - New York
PB  - McGraw-Hill Book
KW  - Advertising
KW  - Sales promotion
N1  - Advertising and promotion management -- Profit, sales and
ER  -