TY  - BOOK
AU  - Wells,William
AU  - Burnett,John,1944-.
AU  - Moriarty,Sandra
TI  - Advertising : principles & practice
SN  - 0130835714
U1  - 659.1 
PY  - 2000///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliography and index; Advertising foundations and environment: Introduction to advertising -- Advertising and society -- Advertising and
ER  -