Wells, William. <br/><br/>
Advertising : principles & practice / 
William Wells, John Burnett and Sandra Moriarty. 
 - 5th ed. 
 - Upper Saddle River, New Jersey :  Prentice Hall,  2000 
 - xvii, 562 p. :  ill.;  28 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/>Advertising foundations and environment: Introduction to advertising -- Advertising and society -- Advertising and 
<br/><br/><label>ISBN: </label>0130835714 0130872180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / W456A 2000