Advertising :  its role in modern marketing / 
S. Watson Dunn ... [et al.] 
 - 7th ed. 
 - Chicago :  Dryden Press,  c1990 
 - xxxi, 605 p. :  ill. (some col.) ;  26 cm. 
 - The Dryden Press series in marketing .
<br/><br/> Sixth ed. by S. Watson Dunn and Arnold M. Barban 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0030307481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / A244 1990