Pederson, Carlton A. Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz - 9th ed. - Homewood, Ill. : Irwin, 1988 - xvii, 644 p. : ill. (some col.) ; 25 cm. Includes bibliographies and indexes. ISBN: 0256036446 Subjects--Topical Terms: Selling Dewey Class. No.: 658.85 / P371S 1988