TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta, Albert J.
TI  - Consumer behavior: concepts and applications 
SN  - 0070387648
U1  - 658.854 
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - McGraw-Hill series in marketing
KW  - Consumers
KW  - Cast studies
ER  -