TY  - BOOK
AU  - Russell,J.Thomas
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 0132284871
U1  - 659.1 
PY  - 1996///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall
KW  - Advertising
N1  - Includes index
ER  -