Russell, J. Thomas. <br/><br/>
Kleppner's advertising procedure / 
J Thomas Russell and W. Ronald Lane. 
 - 13th ed. 
 - Englewood Cliffs, New Jersey:  Prentice Hall,  c1996 
 - xviii, 798 p.:  ill.;  1996 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132284871 0133488306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / R964K 1996