TY  - BOOK
AU  - Aaker,David A.
AU  - Kopp, Robert J.
TI  - Advertising  management
T2  - Prentice-Hall international editions
SN  - 0131175084
U1  - 659.1 
PY  - 1992///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - Management
KW  - Communication
ER  -