Aaker, David A. <br/><br/>
Advertising  management/ 
Aaker, David A. 
 - 3rd ed. 
 - Englewood Cliffs, New Jersey :  Prentice-Hall,  1992 
 - xvii, 681 p.:  ill;  24 cm. 
 - Prentice-Hall international editions. .
<br/><br/><label>ISBN: </label>0131175084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / A111A 1992