O'Guinn, Thomas C. <br/><br/>
Advertising / 
Thomas O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - Cincinnati, Ohio :  South-Western,  c1998 
 - xlvi, 623 p. :  col. ill. 
<br/><br/>The process : advertising in business and society -- The. 
<br/><br/><label>ISBN: </label>0538869089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / O34A  1998