Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill 
 - 2nd ed. 
 - Fort Worth :  The Dryden Pr.,  c1992 
 - xxi, 837 p. :  ill 
<br/><br/><label>ISBN: </label>0030753783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / C563B 1992