TY  - BOOK
AU  - Shimp,Terence A.
TI  - Promotion management and marketing communications
SN  - 0030266432
U1  - 658.82 
PY  - 1990///
CY  - Chicago
PB  - The Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
N1  - Index
ER  -