Shimp, Terence A. <br/><br/>
Promotion management and marketing communications / 
Terence A. Shimp. 
 - 2nd ed. 
 - Chicago :  The Dryden Press,  1990 
 - xxi, 673 p. :  ill.;  24 cm. 
<br/><br/> Index. 
<br/><br/><label>ISBN: </label>0030266432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.82  / E26P  1990