TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
SN  - 0071122249
U1  - 658.802 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
KW  - Management
N1  - Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing product strategy
ER  -