TY  - BOOK
AU  - Shimp,Terence A.
TI  - Advertising promotion & supplemental aspects of integratedmarketing communications
SN  - 0030211131
U1  - 658.82 
PY  - 2000///
CY  - Fort Worth, Tx.
PB  - Dryden Press
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
KW  - Direct marketing
N1  - Part 1: The concept, practice, and environment of integrated marketing communications: Overview of integrated marketing communications -- The marketing communications process -- Environmental, regulatory, and ethical issues in marketing communications -- Part 2: Integrated marketing communications from the customer's perspective: targeting, communicating, and persuading: Demographic, psychographic, and geodemographic targets of marketing communications -- The communication process and fundamentals of buyer behavior -- Persuasion in marketing communications -- Part 3: New products, brand names, logos,packages, and point-of-purchase materials: Marketing
ER  -