Shimp, Terence A. <br/><br/>
Advertising promotion & supplemental aspects of integratedmarketing communications / 
Terence A. Shimp. 
 - 5th ed. 
 - Fort Worth, Tx. :  Dryden Press,  c2000 
 - xxix, 674 p. :  col. ill.;  28 cm. 
<br/><br/>Part 1: The concept, practice, and environment of integrated marketing communications: Overview of integrated marketing communications -- The marketing communications process -- Environmental, regulatory, and ethical issues in marketing communications -- Part 2: Integrated marketing communications from the customer's perspective: targeting, communicating, and persuading: Demographic, psychographic, and geodemographic targets of marketing communications -- The communication process and fundamentals of buyer behavior -- Persuasion in marketing communications -- Part 3: New products, brand names, logos,packages, and point-of-purchase materials: Marketing 
<br/><br/><label>ISBN: </label>0030211131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Sales promotion<br/>Advertising<br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.82  / S556A  2000