TY  - BOOK
AU  - Schoell,william F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices 
SN  - 0205105696
U1  - 658.8 
PY  - 1987///
CY  - Boston
PB  - Allyn & Bacon
KW  - Marketing
ER  -