Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michadl J. Etzel, Bruce J. Walker. 
 - 9th ed. 
 - New York :  McGraw-Hill,  c1991 
 - xxxiii, 668 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070609438 0070609527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / S792F  1991