Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
Henry Assael. 
 - 4th ed. 
 - Boston :  PWS-Kent,  c1992 
 - 748 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / A844C  1992