Walters, C. Glena. <br/><br/>
Basic marketing :  a situational orientation / 
by C. Glenn Walters, D. Wayne Norvell, Sam J. Bruno. 
 - Bessemer, Ala. :  Colonial Press,  c1988 
 - 713 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0938991213 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>688.8  / W235B  1988